We are living in a time when your business is only as good as your website. Just think about it, the internet is everywhere around us, and not taking advantage of this potential would be a mistake. Every piece of information is within our reach if we have a solid internet connection. We can use this knowledge for a wide array of different things.
As we’ve said, this wide space is something that we can use to represent our business in the best possible way. That’s why it needs to be user-friendly, and it requires all the features that will make the customer experience effective. In the years behind us, building a website from scratch was a job that required a lot of hours and a lot of effort.
Nowadays, we can see that the situation is widely different. Many software and tools can help us build a site we want. If you would like to take a look at a couple of good examples, check out some ideas for creating a business website. Now, we would like to guide you through a couple of simple steps you can produce a great website for your company. Without further ado, let’s begin.
1. Come up With a Goal
As we’ve said, your website is a place where potential clients will establish a connection with your business.
As you know, leaving a good first impression is something that will count long-term. That’s why you need to think carefully about the goal you are trying to achieve with your site. By knowing what is the ultimate goal of your site, you can start making moves towards this reaching these goals.
Meaning, you will have all the factors under your control, and knowing what you will do and when will make this process much easier. Still, we believe this is something you need to do way before you start building a site.
That way, you will prevent any problems regarding time waste and correcting the mistakes that have been made along the way. Also, changing the concept in the middle of the process will seriously hurt your resources.
2. Choose a Building Platform
The next factor you need to pay attention to is choosing a building platform. Thankfully, there are a plethora of solutions you can choose from these days. Sure, we would not say that all of these would be a good solution. For this reason, you will need to think carefully about which one of these you will choose.
Be sure to take a look at all the features a certain platform can offer you and base your decision on this fact.
Naturally, we can see that the most popular ones are WordPress, Joomla, and Drupal. Each of these comes with its own set of features and possibilities. You will see that these have a lot in common.
Still, there are some details and twists that will be a factor you decide which one of these you will use. So, study all of these possibilities carefully, and choose the one that fits your needs and preferences the most.
3. Create Pages
Having an efficient website is much more than having a homepage with the most information being on it. You need to have a wide array of different pages where you can insert all the information crucial for your clients to understand the concept.
For instance, if there are a couple of different factors your organization is working on, you should create a page for each of these.
For instance, you should create a blog section. There are a couple of reasons why this is an important page.
Since a lot of things on your site will depend on how good your search engine optimization, or SEO, is done, this is the page where you will have a chance to do so.
When we’re talking about your homepage, make sure that you insert some kind of “call to action” link, where you can convert your visitors into customers.
4. Choose a Payment System
If your site serves as a place where you will sell your products or services, you will need to select one or more payment systems. It makes sense, right? Many people are not aware of the fact that a lot of potential customers base their decision on the payment system the site they are looking at is using.
The reason is quite obvious, they will spend less time working with a site that offers them a chance to use what they already have.
When you take a look at all the possibilities you have in this regard, you will see there are many of these. For instance, PayPal was the most popular payment system for a lot of years.
Nowadays, you will have a chance to opt for some e-commerce software, bank card processing, and even cryptocurrencies. All of these solutions will provide you with a unique twist. So, be careful about which ones you will choose.
5. Test Before Launch
Before you are ready to present your site to the public, you will need to make sure everything works properly.
We are talking about its functionality. Still, you need to check whether it works on all the most popular browsers out there. We are talking about Opera, Google Chrome, and Internet Explorer. Plus, create a mobile device version. Nowadays, pretty much everyone has a mobile phone.
So, the reason why you should pay attention to this aspect is pretty clear. Also, check the loading time for every page.
According to many different statistics, a 3-second loading time is too much for many visitors. They will leave the site immediately and they will be discouraged from entering it again in the future. The appropriate loading time should be around 1 or 2 seconds.
The Bottom Line
Having a quality website is now much easier than it was before. Here, you can see a couple of steps that will help you complete this process with utmost ease. We are sure they will represent a great help for you in the future.