Today, the digital environment is highly competitive in each industry, and digital marketing is a must for every company, no matter how small or big the business is. Simply, if you don’t invest in digital marketing, you will probably lose it, and you won’t gain customers for your products or services.
If you are not very familiar with this field that changes daily, you will definitely need to hire a specialist, in order for people to get to know your company, and what it offers, and thus gain customers and increase sales.
A digital marketing consultant is someone who will deal with the branding of your company, marketing strategy, SEO (search engine optimization), advertising through different channels, planning content, and do analytics accordingly. Before hiring a consultant, you should prepare some questions to make your job easier and eventually to sign a contract with a person who really knows how to do the job right.
Here are some of the questions:
1. What digital marketing strategy and tools do you use with your clients?
This will show how well the candidate is familiar with various digital marketing tools and is he aware that not every strategy is good for every business. As well, you will find out the way how he implements a mix of assets to gain better digital exposure.
2. Could you please give us your reference list and the results of the campaign you ran?
It will give you a clear picture of the candidate’s diligence, experience, and performance.
3. What marketing trends and platforms you would use in a campaign for our company?
By answering these questions the candidate will demonstrate his/her knowledge about the latest trends in digital marketing and media platforms.
4. How do you deal with negative feedback on a campaign and criticism?
The candidate should have a positive attitude and approach, and also need to demonstrate excellent communication skills and the way of solving problems.
5. How would you rate your SEO skills?
In order to be on top of the search engine’s results, you will need someone good with content writing and who knows how to put you on Google’s first page, when someone is looking for a product or service you provide. Good SEO practices are of great importance for every business.
More on how this strategy could help improve any business you can read on Cadence SEO
6. What analytics do you use in performance reports?
The client’s analytic abilities are key to properly track the performance of campaigns conducted on any online platform.
7. Are you able to conduct and deliver effective digital marketing campaigns on a tight budget?
A good candidate will take into consideration a budget you prepared for your marketing campaigns, and be able to choose the best tools for the highest results.
Responsibilities that come with digital marketing consultants are numerous. This person will have to be up to date with the newest trends, taking into consideration that new tides in digital marketing are coming out every single day. And most importantly, he/she will be responsible for your company’s image and of course sales.